White paper “A recommender system for service providers’ campaigns”

Description of a recommender system applied to service provider’s advertisement campaigns

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White paper “A recommender system for service providers’ campaigns”

Description of a recommender system applied to service provider’s advertisement campaigns

Download

Summary

Achieving a complete customer characterisation to attribute better and customised products is a trend on the rise. This information filtering process, known as “recommendation system”, increases companies revenues, and improves customer quality-of-experience. Our main goal is to understand the feasibility of a recommendation approach in one particular scenario: recommendation of campaigns. We aim to determine the extent to which it is possible to characterise the customers, using implicit feedback and state-of-the-art recommendation algorithms.
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Summary

Achieving a complete customer characterisation to attribute better and customised products is a trend on the rise. This information filtering process, known as “recommendation system”, increases companies revenues, and improves customer quality-of-experience. Our main goal is to understand the feasibility of a recommendation approach in one particular scenario: recommendation of campaigns. We aim to determine the extent to which it is possible to characterise the customers, using implicit feedback and state-of-the-art recommendation algorithms.

back to white papers

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