The information about the project of Automatic Recordings and Over-The-Top Advertising (GAPOTT) is now available for online consultation at www.ptinovacao.pt/gapott.
GAPOTT is an R&D project co-funded by QREN COMPETE and IAPMEI programs and it is being developed by PT Inovação e Sistemas in conjunction with the Telecommunications Institute.
This project aims to create new products and solutions in the area of live and timeshift TV delivery through the optimize usage of OTT adaptive streaming solutions. It is intended to use this technology at the same quality level of the traditional IPTV offers, with an increased level of the Quality of Experience.
It also aims to intervene in the automatic content segmentation, so that the contents can be fractionated at the right place and that can be possible to identify and remove the implicit advertising to save storage and create alternative business models, with the possibility of introducing new, more contextualized and relevant advertising.