Why are there digital apps and services that stand out from the competition in a short space of time? What is their secret? Although there are several factors that may affect its success, the one that will have the most impact and will best contribute to its continued use is the experience provided to its user, especially if it is positive, emotional and consistent among all the brand’s touchpoints. As a factor that fosters its conquest and retention, the experience has become, in the digital world, a crucial factor and the reason why a Customer may choose one service over another and should not, therefore, be less valued than technological or market issues.
In this TechDay, the three main aspects of a holistic experience will be addressed and some successful cases of the application of this strategy at Altice Labs will be presented.