On the 7th, 8th and 9th of October, Altice Labs was in Santana at FARM – Festival Agrícola e Repentista da Madeira. This festival, promoted by Santana City Council, aimed to share experiences between participants in the promotion of equipment, machinery and other information in the agricultural area that foster the improvement of their productions.

At this event, Humberto Gonçalves and Iúri Viveiros, from Altice Labs Madeira hub and part of the company’s Innovation Strategy and Digital department, had the opportunity to present the work developed by the Madeira hub, namely within the scope of the BASE project (BAnana SEnsing) and, consequently, promote Altice Labs in Madeira.

BASE, promoted by GESBA – Empresa de Gestão do Sector da Banana and co-financed by PRODERAM (Programa de Desenvolvimento Rural da Região Autónoma da Madeira 2020), has its area of action in precision agriculture, and its goals are to improve quality, increase production and enhance the product and brand of “Banana da Madeira”.