The OverTV project aimed to develop a system for personalized notifications within the TV ecosystem. The solution comprised a platform designed to create, plan, and oversee various types of messages that were distributed through the television set-top box (STB) and mobile devices. Given the critical importance of segmentation and timing, which varied according to individual households and user preferences, the project included a web-based management application that allowed for customizable settings and scheduling of both one-time and recurring notifications. These notifications encompassed a wide range of content, including informational updates, entertainment offerings, service notifications, as well as reminders related to calendars and health.
The innovative aspect of this solution lay in its social orientation and its ability to facilitate proximity-based interactions through the TV ecosystem, rather than merely functioning as an automated, mass notification system. The goal was to provide notification managers, who could also be end-users, family members, or caregivers, with a tool that simplified their daily lives and promoted social engagement, whether at home or while participating in local events.
(IR Telmo Silva)