Interactive TV

We bring the best out of your premium content – iTVclic®

Interactivity as a Key Differentiator

To help diversify the operator’s value-added offer, we have an ever-increasing suite of productivity applications.

Interactivity as a Key Differentiator

To help diversify the operator’s value-added offer, we have an ever-increasing suite of productivity applications.

Interactivity as a Key Differentiator

To help diversify the operator’s value added offer, we have an ever-increasing suite of productivity applications.

01.1

Improve customer experience

Improve customer experience

Give immediate access to Premium content without making your customers leave the couch.

• Put the power on customer’s hands;
• Take advantage of impulsive purchase and self-fulfillment;
• Reduce friction and operational costs in customer service.

Streaming platform interface showing TV channels and series thumbnails.
01.1

Improve customer experience

Improve customer experience

Give immediate access to Premium content without making your customers leave the couch.

• Put the power on customer’s hands;
• Take advantage of impulsive purchase and self-fulfillment;
• Reduce friction and operational costs in customer service.

Streaming platform interface showing TV channels and series thumbnails.
01.1

Improve customer experience

Improve customer experience

Give immediate access to Premium content without making your customers leave the couch.

• Put the power on customer’s hands;
• Take advantage of impulsive purchase and self-fulfillment;
• Reduce friction and operational costs in customer service.

Streaming platform interface showing TV channels and series thumbnails.
sony TV MOCKUP e1643624788929
02.2

From common to exclusive

From common to exclusive

Reach segments with subscription influence by offering a personalized TV experience.

• Offer a service tailored for different audiences and contents;

• Churn reduction by an interactive and personal service linked to a pleasant experience;

• Make the interactive dimension a natural usage, reducing churn and increasing engagement;

sony TV MOCKUP e1643624788929
02.2

From common to exclusive

From common to exclusive

Reach segments with subscription influence by offering a personalized TV experience.

• Offer a service tailored for different audiences and contents;

• Churn reduction by an interactive and personal service linked to a pleasant experience;

• Make the interactive dimension a natural usage, reducing churn and increasing engagement;

sony TV MOCKUP e1643624788929
02.2

From common to exclusive

From common to exclusive

Reach segments with subscription influence by offering a personalized TV experience.

• Offer a service tailored for different audiences and contents;

• Churn reduction by an interactive and personal service linked to a pleasant experience;

• Make the interactive dimension a natural usage, reducing churn and increasing engagement;

03.3

Changing TV consumption forever

Changing TV consumption forever

Allow the viewer to decide what, when and how he consumes

Match the offer to the TV viewer’s routines and availability;
Suppress the concept of time in TV watching;
• Free the viewer from pre-canned timings;

03.3

Changing TV consumption forever

Changing TV consumption forever

Allow the viewer to decide what, when and how he consumes

Match the offer to the TV viewer’s routines and availability;
Suppress the concept of time in TV watching;
• Free the viewer from pre-canned timings;

03.3

Changing TV consumption forever

Changing TV consumption forever

Allow the viewer to decide what, when and how he consumes

Match the offer to the TV viewer’s routines and availability;
Suppress the concept of time in TV watching;
• Free the viewer from pre-canned timings;

Keep up with the pioneers of interactivity

Pioneers of Interactivity

Converge & integrate all contents

Converge & integrate
all contents

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app1 e1643625090476

TV watching with social networking • Share personal content to TV

iTVclic® applied

iTVclic® applied

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