Altice Labs present at Data Science Portugal event

19/06/2019     Data Science Portugal / DSPT / Machine Learning

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On June 12, Altice Labs participated in a Data Science Portugal event with the presentation "How Machine Learning (ML) generates new insights to create Contextual Marketing", by Ricardo Ângelo Filipe of the Network and Platform Services.

The presentation explored ways to get more information on customer usage data, based on Machine Learning models and other data science techniques.

For Ricardo Filipe “Telecommunication operators are evolving to retrieve new services, improve customer’s quality-of-service and increase operational efficiency. Machine Learning techniques have an important role to create new tools or improve current Altice Labs products. More specifically, in this presentation, we are going to focus how machine learning generates new insights to create Contextual marketing. Contextual marketing, also known as Behavioral Targeting, is an online and real-time marketing model that allows companies to sell the right thing to the right person at the best moment and increase their customer base. Interpretable machine learning models can improve the way how operators analyze the aforementioned marketing campaigns. Additionally, it will allow to analyze with little effort the patterns of clients reducing the time needed by business analysis teams.

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