Subscription Incentive

Goal

This campaign intends to encourage users to subscribe a better service and stimulate utilization. Typically it is targeted to users that already use a service but shyly and we intend to stimulate utilization.

How

Detecting that client is using a service and stimulating them to increase usage and improving user experience.

Scenario

The customer is browsing the web without a data package. When he reaches 5 MB of consumption in a time-frame, he is invited to the campaign.

Trigger

Customer is using Data (Internet) but doesn’t have any Data package subscribed.

When this condition is met, ACM sends a SMS with a recommendation. The SMS will invite the customer to acquire a data package so he can benefit from a commercial offer designed for such service.

Notification

Subscribe to a data plan.

In this kind of campaign, typically, no bonus is awarded to the client.