Up-Sell: Higher Value Offer
Goal
This campaign intends to encourage users that already use service to increase usage.
How
Identifying users that already use services and encourage them to increase usage with attractive offers.
Scenario
The customer already uses data services and typically exhausts its usage allowance within the time-frame.
Trigger
User exhausts its data allowance three months in a row.
When this condition is met, ACM sends a SMS advising the user to buy a data plan with a higher volume.
Notification
Keep browsing and avoid data exhaustion subscribing our data plan with x MB.
In this kind of campaign, typically, no bonus is awarded to the client.