Recharge Incentive: Frequency
Goal
This campaign intends to encourage users to increase the recharge frequency (between 31 and 60 days). Typically it is targeted to users with high amount but low frequency recharging habits.
How
Giving the opportunity for these customers to win a bonus if they recharge the target value within the time-frame. Repeat after 30 days and again after 60 days.
Scenario
The customer joins the campaign when balance reaches an amount lower than his historic “average balance before recharging”. This amount is an ACM KPI that is know by the ACM for every customer.
Trigger
Customer balance < Customer average balance before recharging.
When this condition is met, ACM sends a SMS with a recharge incentive. The SMS will invite the customer to recharge with a certain amount within a specific time-frame.
Notification
Recharge with a certain value in a limited time-frame.
A bonus is awarded if the customer answers positively to the incentive (within the suggested time-frame). In the example the bonus is 10% of the recharge amount.
Bonus
Give 10% as a bonus if recharge is done within time-frame.
Since the target of this campaign is customers with a low recharge frequency, this cycle will repeat itself two more times. The bonus increases if the configured conditions are met.