Cross-Sell: Smartphone

Goal

This campaign intends to encourage customers to improve in the equipment thus allowing for new services to be used.

How

Giving the opportunity for customers that barely use such services due to equipment limitation to acquire a better one, thus expanding service utilization.

Scenario

The customer only uses WAP service and does not have a smartphone. Encourage the user to acquire a better equipment (smartphone) that attracts user to internet data service.