Either by increasing the amount or the frequency of customer purchases, campaigns that aim to increase the ARPU are focused on encouraging customers to maintain or increase their consumption habits, on promoting cross-sell and up-sell offers, and on correcting weak spots of usage, always keeping in mind each customer’s behavior to provide assertive offers.

• Cross-Sell: Smartphone
• Recharge Incentive: Amount
• Recharge Incentive: Frequency
• Up-Sell: High Value Offer