ACTIVE CAMPAIGN MANAGER

A single platform to create, launch and execute inbound and outbound campaigns

Solution with a simple and intuitive interface that allows campaign definition, configuration, testing, execution and result tracking.

It allows companies to increase their customer base, increase loyalty and customer satisfaction, leverage products and services acquisition and reduce operational cost.

All of this is possible through the usage of unique product offerings, customer behavior-aware benefit attribution, with highly attractive promotions, fitting the customer needs, in real-time.

Integration through multiple channels, service platforms and CRM allows ACM to capture the perfect timing for proactively targeting customers.

CONTEXTUAL REAL-TIME ONE-TO-ONE MARKETING

Contextual marketing, also known as Behavioral Targeting, is an online and real-time marketing model that allows companies to sell the right thing to the right person at the best moment. By using sophisticated applications, it is possible to use personal information in order to launch one-to-one campaigns.

DISCOVER ACM

Increase customer satisfaction and encourage them to purchase the right product.
ACM is a flexible product, fit for different types of business, including telecommunications, retail and finance.

FLEXIBLE AND FRIENDLY DEFINITION OF SEGMENTATION GROUP

Segmentation groups determine the eligibility conditions for client enrolment in each campaign, as well as the conditions of certain decisions regarding campaigns (e.g.rewarding).

FLEXIBILE AND AGILE IN CAMPAIGNS’ CONFIGURATION

Allows the Service Provider to set the campaign’s execution schema, referring to all situations and conditions under which a customer can be involved in a particular campaign and what happens in each received event.

BUSINESS INTELLIGENCE WITH ANALYTIC CAPABILITIES

ACM offers a set of reports and dashboards to track campaign progress, such as customer transitions reports, rewarding reports and business result reports.

MULTIPLE REWARD MODELS SUPPORT

ACM supports different types of reward models, such as the immediate rewards, parceled rewards, queue rewards or reward bags (groups of rewards).

BUILT IN CUSTOMER BEHAVIOR METRICS CALCULATION

ACM can calculate internal customer metrics based on received events (that become variables on segmentation rules). Examples: the total value of purchases from a customer; date of last top-up or payment made by the customer.

MANAGING INCENTIVE PROGRAMS

Allows the Service Provider to set up non-occurrence triggers, for example, if the customer has not made any payments in the last 5 days, or the customer has not rented more than 4 digital films in less than 15 days. When the non-occurrence of the event is checked, an action can be performed, like sending a notification, a campaign enrolment or even granting a reward.

SUPPORT METRICS AND TRIGGERS

Allows the Service Provider to configure actions in accordance with metric values analysis. For example, if the customer has made 5 purchases in 7 days, ACM will give the customer a benefit (credit) in a monetary value or loyalty points.

GRAPHICALLY RICH APPLICATIONS

Streamline and facilitate configuration processes with intuitive back office tools, monitoring and integrated control of the entire solution through graphical consoles.

ACM HELPS SERVICE PROVIDERS TO MONETIZE AND INCREASE THEIR CUSTOMER BASE

By improving the communication of products and service.

Its integration with different channels, service platforms and CRM systems allows ACM to determine the best moment to offer products and services or interact with customers.

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