Context
Marketing Plan definition, adjusted to the digital midia, to promote Altice Labs products in the B2B segment.
Project objectives
- Evaluate the current state of Digital Marketing in the Telco business domain. Identify future trends and ways of using digital marketing to sell Altice Labs products. The target market is B2B,not B2C. In addition to the bibliographical study on the theme, an applicable model, to Altice Labs context, must be defined and tested in a real scenario.
- Bibliographic research on tools and best practices for digital marketing.
- Altice Labs contextualization.
- Study of possible applicable models and tools.
- Case study: e-marketing plan for a product Altice Labs, to be defined.
- Presentation.
- Conclusions.
Key skills required
- Digital Economy, Marketing and Management.
Altice Labs product lines
External Business and Strategic Marketing
Want to participate in this project?
If you think you have the appropriate competences to work with us at this project, please contact us to genius@inova-ria.pt.